Archivio Fondazione Fiera Milano
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Tour

PROSPETTIVA. Journey into the archives of the Fondazione Fiera Milano

Exhibition promoted by the Fondazione Fiera Milano, from January 23rd, 2018 to January 20th, 2019 at Triennale Milano

“PROSPETTIVA. Journey into the archives of the Fondazione Fiera Milano” is, before being an exhibition, an immersive, almost cinematographic, experience that shows 98 years of innovations and changes within industry and society.

“PROSPETTIVA. Journey into the archives of the Fondazione Fiera Milano” is, before being an exhibition, an immersive, almost cinematographic, experience that shows 98 years of innovations and changes within industry and society.

Stepping into the archive

Visitors were guided on a journey of discovery into the cultural heritage of our recent past, becoming witnesses to a piece of Italian and European history from the last century, and to the business memory of Milan.

The exhibition brought the public face to face with the various formats of the original documents held by the Fondazione Fiera Milano Archive, which since 2011 has been running a major campaign to digitize its collections. It was a unique opportunity to discover the extensive holdings through a highly original interactive experience between the public and the archival materials.

Visitors were guided on a journey of discovery into the cultural heritage of our recent past, becoming witnesses to a piece of Italian and European history from the last century, and to the business memory of Milan.

The exhibition brought the public face to face with the various formats of the original documents held by the Fondazione Fiera Milano Archive, which since 2011 has been running a major campaign to digitize its collections. It was a unique opportunity to discover the extensive holdings through a highly original interactive experience between the public and the archival materials.

Beyond the exhibition

PROSPETTIVA was not just an exhibition. It was also the first important milestone of a photographic archive project sponsored by the foundation and AFIP International, in partnership with the Triennale Milano. PROSPETTIVA starts with the holdings of the Fondazione Fiera Milano Archive and involves the collection, preservation, and cataloguing of the photographic documents. Its aim is to unlock the value of what is a true cultural goldmine by opening up access to the collections via an online platform and organizing a series of exhibitions and cultural events for the public.

PROSPETTIVA was not just an exhibition. It was also the first important milestone of a photographic archive project sponsored by the foundation and AFIP International, in partnership with the Triennale Milano. PROSPETTIVA starts with the holdings of the Fondazione Fiera Milano Archive and involves the collection, preservation, and cataloguing of the photographic documents. Its aim is to unlock the value of what is a true cultural goldmine by opening up access to the collections via an online platform and organizing a series of exhibitions and cultural events for the public.

Acquisition principles

Over the next three years, the collection will be expanded through strategic acquisitions of archives of national interest and of important Italian photographers. The acquisition will coherently follow the themes already existing in the fonds of the Milano Fair Archives: fashion, design, food, manufacturing/innovation, architecture, figures, Milan and the territory will be the themes that will concern the archives to be acquired.

 

Over the next three years, the collection will be expanded through strategic acquisitions of archives of national interest and of important Italian photographers. The acquisition will coherently follow the themes already existing in the fonds of the Milano Fair Archives: fashion, design, food, manufacturing/innovation, architecture, figures, Milan and the territory will be the themes that will concern the archives to be acquired.

 

In this tour

  • The Polish Minister for Foreign Trade Witold Trampczynski visiting the 1959 Milan Fair


  • Galbani advertisement at the 1952 Milan Fair


  • Presentazione nel padiglione Montecatini del nuovo materiale plastico "Moplen" alla Fiera Campionaria di Milano del 1957


  • Neon sign at the 1955 Milan Fair


  • British Ambassador Ashley Clarke visiting the 1957 Milan Fair


  • Chicks on show at the 1952 Milan Fair


  • Men at work on the fairgrounds in 1954


  • Winter Ernst & Sohn stand in the Construction Machinery sector at the 1959 Milan Fair


  • Cover of the special edition “Fiera di Milano. Secondo numero speciale per la XXV manifestazione giugno 1947.” Number 2


  • The Breda Pavilion at the 1953 Milan Fair. Project by Luciano Baldessari and Marcello Grisotti.


  • The Parmigiano Reggiano stand in the Dairy, Meat & Food Processing Pavilion at the 1953 Milan Fair


  • Ansaldo rotor at the 1952 Milan Fair


  • Argentinian President Juan Peron visiting the 1947 Milan Fair


  • Neon sign over the Ercole Marelli stand at the 1952 Milan Fair


  • Bialetti promotional fixture at the 1954 Milan Fair


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Fondazione Fiera Milano
Largo Domodossola 1
20145 Milano
Tel. +39 024997.1
archiviostorico@fondazionefiera.it

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