Archivio Fondazione Fiera Milano
24
01
Tour

Small Inventions from the Fair to the World

Prototypes on show

The Milan Fair was conceived as a world stage for showcasing Italian goods. A place in which to bring together supply and demand, and spotlight the technological progress being made in every field of industry and within the production line itself, from semi-finished goods to final products. Exhibiting at the fair was the crowning moment of a long process—a fortnight in which exhibitors of all walks, from the big industrial manufacturer to the small family-owned business, could showcase a sample of their hard work. Thus the fair was a platform for launching market previews.

The Milan Fair was conceived as a world stage for showcasing Italian goods. A place in which to bring together supply and demand, and spotlight the technological progress being made in every field of industry and within the production line itself, from semi-finished goods to final products. Exhibiting at the fair was the crowning moment of a long process—a fortnight in which exhibitors of all walks, from the big industrial manufacturer to the small family-owned business, could showcase a sample of their hard work. Thus the fair was a platform for launching market previews.

Big industry, sure, but also big inventors

All the previews presented at the fair would go on to shape an era. The 1950s were particularly significant in this sense, when the fair, in those years of the Italian economic miracle, dedicated an entire pavilion to Small Inventions. At stands provided by the fair, young and not so young pioneers could present their inventions, register them with the patents office, and look for a partner to start up a viable business.

All the previews presented at the fair would go on to shape an era. The 1950s were particularly significant in this sense, when the fair, in those years of the Italian economic miracle, dedicated an entire pavilion to Small Inventions. At stands provided by the fair, young and not so young pioneers could present their inventions, register them with the patents office, and look for a partner to start up a viable business.

In this tour

  • Worker operating an automatic loom in the Patents & Inventions sector at the 1934 Milan Fair


  • Colston dishwasher on show at the 1961 Milan Fair


  • The Previews section of the Home, Coffee Bar, Hotel, and Shop Supplies & Systems Pavilion at the 1961 Milan Fair


  • Inside the Antiques Pavilion at the 1961 Milan Fair


  • Boat Show at the 1955 Milan Fair


  • Umbrella holder for bicycles on show at the 1961 Milan fair


  • The new Alcyon answering machine on show at the 1961 Milan Fair


  • Gyrocar prototype at the 1947 Milan Fair


  • Garage prototype at the 1958 Milan Fair


  • Wilkins Servis household appliances stand at the 1955 Milan Fair


  • Worker operating a sander in the Patents & Inventions sector at the 1934 Milan Fair


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Fondazione Fiera Milano
Largo Domodossola 1
20145 Milano
Tel. +39 024997.1
archiviostorico@fondazionefiera.it

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